APP DOWNLOADS FOR BUSINESS GROWTH

5 Strategies & 9 Techniques to grow your app downloads

 

App Store Optimisation (ASO)

Investing time, effort and money into developing a business app without getting the basics of ASO right equals Dead on Arrival.

• Choose your name wisely (ensuring that it’s Relevant, Simple, Available and Visually Exciting) 

• Choose the right keywords and monitor them for their performance. Use variations in keywords to see what works best for your app. Leverage Tools like: SearchMan, AppMind, AppCodes and SensorTower 

• Write a clean and concise description for your app, indicating its Value Proposition, Pain Points that it solves to ensure that customers download and keep the app

• Encourage and reward authentic ratings and reviews for your app

• Resolve negative reviews and feedback by fixing the problem and informing the reviewer

• Language can be a big barrier especially in a country like India that has 21 official languages, 121 languages and 19,500 dialects. Localise your app’s language to other languages for better adoption and downloads

• Pictures speak 1000 words. Don't use simple screen grabs on the App Store. Instead design the screenshot to highlight the main app features

• 'Pay to Play' does not work as the biggest challenge is getting people to download your app. If you want to reach 1 Mn paying customers you need to get 1Bn to use the app. Leverage a 'freemium' strategy' - i.e. keeping the core of your app free while charging only for advanced features ensures that prospects try the app without having to ‘pay to play’

• Price your app intelligently keeping in mind your competitors’ pricing and the fact that you might want to run special discount promotions from time to time

 

Cross Platform Advertising & Promotions

Leverage platforms like Youtube, Facebook, LinkedIn, Pinterest, Twitter  and other AD networks to promote your app. Showcase these videos on your website as well.

 

Use Videos to tell your App's Story

People prefer to consume information via videos. Tell your app story in a concise, engaging and entertaining manner.

 

Create short How-to Videos  

Create short 6 - 10 second videos on how to accomplish a task within your app.

 

Leverage Bloggers and PR to get Publicity, Backlinks and Social Proof 

If limited with advertising media spends, consider leveraging alternative media routes to build Awareness, Social Proof and Backlinks.

 

Conclusion: A mobile app may not save your business; it will however make it future ready. To overcome the single biggest hurdle  i.e. no one is downloading your app, requires effort, marketing and media budgets and the right know-how to bring attention to the masses. Understanding what the customer wants, giving it to them in the app for free, providing advanced features as a paid solution, and maintaining a personalised and open dialogue goes a long way towards building loyalty and advocacy. 

 

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