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GROW YOUR BRAND & BUILD A BETTER FUTURE FOR YOUR BUSINESS & ITS PEOPLE
Growth articles, tools and processes to overcome marketing inefficiencies, increase share of wallet and help businesses achieve its full potential.
Building and growing a business irrespective of size is never easy. Overcoming day-to-day issues and achieving revenue growth doesn't just happen on its own. It requires constant hard work, perseverance, focus, dedication and commitment and most of all a well-thought-out business growth plan. So as you go about developing your own business growth plan, you will want to draw from the industry experts who have faced marketing roadblocks, overcome business obstacles, discovered new ways to achieve considerable revenue growth, tap into customer biases and beliefs etc,.
We created this collection of business growth articles for business leaders like yourself, to help you navigate the complex and dynamic world of marketing warfare and revenue growth; covering various topics across the Marketing & Sales function, including Growth Strategy, Growing your Business, Cash Flow, Strategic Planning, Identifying Strengths & Opportunities and resolving Weaknesses & Threats, Building for long term Sustainable Growth, Big Idea Generation for Product or Service Industries, Staffing, Technology, Platforms, Building Trust and Transparency, Marketing Metrics, Entrepreneurship, Funding etc.
We built Trigger Worldwide with the singular purpose of helping business owners create sustainable business growth, overcome marketing inefficiencies and achieve their business growth plan.
Would you like to download our 'Marketing Acceleration' Playbooks?
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14 Strategies for Business Success During Difficult Times
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24 Lead Generation Strategies To Drive Awareness and Engagement
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26 Simple Ways to Measure Effectiveness in Marketing for Powerful Growth
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36 Powerful Marketing Tactics That Actually Energize Growth In Your Marketing Funnel
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Ways to Unlock Irresistible Customer Value with a Brand's Archetype
Generational Marketing for Business Growth
Generation marketing provides brands with guidelines to speak the language of customers across these generations, shift perceptions, create genuine connections, and unlock stronger levels of engagement and loyalty. Generational marketing goes deeper than segmented messaging as it requires brands to empathise via insights, and align with authenticity to their generational consumers’ deeply-held values, and thus meet them where they are and as they are.
Cultural Sensitivities for Business Growth
The role of marketing and communication is to bridge the gap between what companies have to sell and what customers want to buy. This holds true especially in our globalized world, where it is essential for brands to create and maintain authentic connections with diverse customers across cultures, beliefs, and biases. Advertising that is executed with a lack of cultural awareness almost always leads to social backlash, not forgetting to mention a tarnished reputation and alienated customer base.
Brand Activism for Business Growth
Gone are the days when quality, price, and convenience were enough to drive and ensure loyalty. The currency of today is Trust, and it is not enough to “do no harm,” achieve perfection or demonstrate progress and integrity. For customers, doing the “right thing” means more than the usual philanthropic initiatives of big business. It involves brands actively participating in social change and backing it up with genuine efforts and actions. In short, customers today want brands to start doing vs. keep talking. Customers expect Activism from the brands they follow, buy and advocate.
Brand Communities for Business Growth
In a highly competitive world where brands battle for mind space and share of wallet, the brands that thrive will be those that transform customers from passive observers into emotionally invested advocates. Brand communities are not trend strategies and are not limited to the gathering of groups of people. It is a space to educate, inspire, and elevate everyone so that the community comes alive and thrives. It is with communities that social connections are built, powerful voices are heard, shared purposes are refined, loyalty is reinforced, and long-term success is achieved.
Marketing Truths for Business Growth
Key marketing truths include understanding customer segments deeply to personalize communication, enhancing customer experience over competing with big brands, and anticipating customer needs through technology and AI. Efficient prospecting involves data-driven, targeted marketing blending various techniques. Customer centricity is crucial, ensuring all departments align with the customer journey to avoid internal disconnects. Building trust through strong customer relationships, agility in real-time evaluation, and value based branding focusing on social responsibility are essential. A balanced approach to technology, recognizing marketing as a growth driver, and adopting a marathon approach for long-term brand building are emphasized. Efficiency and effectiveness should be balanced by optimizing costs while achieving long-term goals through quality content and engagement. Creativity in storytelling to capture customer attention, an integrated media strategy tailored to each platform, and holistic marketing focusing on value creation across all touchpoints are highlighted. Truth and authenticity in marketing build credibility and reliability, essential for long-term success.
Performance Marketing for Business Growth
The allure of performance marketing is unquestionable; it brings with it accountability and transparency due to its integration with technology, that allows businesses to track effectiveness, make immediate changes, adjust budgets, and tweak media plans on the fly and across the performance marketing funnel. Unlike traditional marketing tactics where businesses pay media channels for space at a perceived value; in performance marketing, businesses pay for a specific action to occur.
Packaging Design for Business Growth
Packaging has been around for a lot longer than most people realize and is more than “wrapping” a product. Our ancestors used natural materials like leaves and animal skin to wrap, protect, and contain products. Today, brands use a vast array of options like Paper & Carton Packaging, Film Packaging, Plastic Boxes etc depending on the purpose, product characteristics, transportation distances, environmental considerations and desired customer experience. Packaging combines science, art, and technology fascinatingly and innovatively that help protect a product, preserve the quality of a product, reduce costs by preventing damage, maintain hygiene, make transportation easier, deter tampering or theft, and provide information to customers
Creating Iconic Music for Business Growth
Advertising over the last 100 years has undergone a remarkable transformation and so too has the use of music. In its simplest form of radio jingles to today’s clever lyrics designed to stick in a listener’s mind and attract positive feelings towards products and services being advertised; music has truly transformed our experience of our world and with our world. Advertisers today create or leverage popular songs to connect with customers. Songs that somehow already sound so familiar that they instantly connect with the listener and begin to build pictures and associations in the customer's mind of how and why this brand is perfect for them.
Negotiation Strategies for Business Growth
Negotiation is the strategic process of discussion through which 2 or more people resolve an issue and reach a mutually acceptable agreement. For any negotiation to be successful and self-sustaining, all people involved must make some concessions or compromises. Negotiation is a skill that can be learned. Those who wield it successfully most often do so with flair and panache because of their innate ability to listen, think under pressure, articulate with absolute clarity, and compromise without losing the big picture.
Augmented Reality Marketing for Business Growth
Technology advancements promise an ever-changing ability for brands to innovate as dynamically as possible. Augmented Reality (AR) marketing involves integrating AR technology into marketing content, creating interactive and immersive experiences for consumers. Augmented Reality Marketing can play a pivotal role in your marketing mix. Businesses that recognize, embrace, adopt, and adapt to the ever-changing landscape are the ones that are most likely to enjoy a competitive edge over their competition in this hybrid marketplace.
Selling Emotions for Business Growth
The consumer psyche is both complex and fickle, yet simple and fixated, driven by their emotions at varying intensities. Human emotions play a critical role in how brands connect with their customers and how customers engage with the brand, which eventually and ultimately influences sales and business growth. Brand communications that trigger strong emotional responses have a greater chance of becoming more memorable and thereby more effective in driving consumer engagement and loyalty in the long run.
Customer Journey Maps for Business Growth
In the fast-paced, technology-driven era, marketers grapple with cutting through the noise to reach consumers. To navigate these complexities, businesses need Customer Journey Maps, which illuminate the intricate emotions and interactions customers have with brands. These maps are more than mere diagrams; they're narratives that capture every customer emotion, decision, and touchpoint, allowing brands to deeply resonate with their audience. To create an effective map, brands must deeply understand their customer personas, recognize all touchpoints, chart the journey empathetically, and utilize data and feedback comprehensively. Properly executed maps boost customer satisfaction, reduce churn rates, and improve engagement. The ultimate aim is to cultivate trust and loyalty through an empathetic understanding of the customer's journey.
Public Relations for Business Growth
Public Relations (PR) has become an integral and imperative aspect for ambitious companies to have a successful brand. It serves as the strategic foundation for shaping and managing the public perception of your brand among your target audience and stakeholders in general. Through effective communication and engagement, PR endeavours to establish a brand's identity and win customer loyalty, thereby ensuring the growth and scalability of your brand. Failing to prioritize and execute PR, can contribute to a low brand reputation and have detrimental consequences.
Artificial Intelligence for Business Growth
For marketers, these tools will empower them to analyze incredible amounts of data, identifying patters, extracting the smallest changes and deepest insights into customer behaviors, which will enable marketers to make data-driven decisions and tailor-make their GTM strategies. For customers, these tools will not only allow for personalized experiences, but remarkable and memorable experiences that in turn will enhance their engagements, foster brand loyalty and increase the likelihood of conversions. For content creators, agencies and influencers, these tools will offer unparalleled creative abilities, and produce astonishing and captivating content that emotionally connects brands with customers.
Experiential Marketing for Business Growth
For marketers, AI tools empowers them to analyze incredible amounts of data, identifying patters, extracting the smallest changes and deepest insights into customer behaviors, which will enable marketers to make data-driven decisions and tailor-make their GTM strategies.
For customers, AI tools not only allow for personalized experiences, but remarkable and memorable experiences that in turn will enhance their engagements, foster brand loyalty and increase the likelihood of conversions. Furthermore, 24/7/365 customer support will further build positive brand associations.
For content creators, agencies and influencers, AI tools offer unparalleled creative abilities, and produce astonishing and captivating content that emotionally connects brands with customers.
For customers, AI tools not only allow for personalized experiences, but remarkable and memorable experiences that in turn will enhance their engagements, foster brand loyalty and increase the likelihood of conversions. Furthermore, 24/7/365 customer support will further build positive brand associations.
For content creators, agencies and influencers, AI tools offer unparalleled creative abilities, and produce astonishing and captivating content that emotionally connects brands with customers.
Driving Outcomes for Business Growth
Driving outcomes involves understanding the desired results or goals that customers are trying to achieve, and then designing products or services that help them achieve those outcomes. It requires a customer-centric approach that prioritizes understanding customer needs and delivering value to customers. By designing ads that highlight the outcomes that customers are looking to achieve, companies can create a more emotional connection with their target audience and increase the likelihood that they will take action. This can lead to higher click-through rates, increased website traffic, and ultimately, more sales.
Creative Copywriting for Business Growth
Creative copywriting is a critical aspect of modern business growth and success, involving the crafting of compelling language that persuades and influences an audience to take a desired action. A well-crafted message can make a significant difference in driving customer engagement and retaining existing customers. To be effective, creative copywriting must understand the target audience, the desired message, and craft copy that is not only engaging but also memorable and stands out from the competition.
Influencer Marketing for Business Growth
Influencer marketing involves brands working with individuals who have a large social media following, with the intent of not only promoting their product or service but also building brand awareness, trust and value. Working with influencers who share similar values as the brand, allows for the brand to identify new audiences that align with the target audience of the business. Influencer marketing offers a brand a more cost-effective way to advertise.
Affiliate Marketing for Business Growth
Affiliate marketing offers brands a way to expand their marketing and sell more, without having to spend money upfront on advertising or needing sales teams and other marketing overheads. Affiliate marketing offers brands a way of expanding into other similar niches with little effort or any additional expenses. Affiliate marking offers brands a way to sell in new marketing through a small network or small businesses like yours without relying exclusively on platforms like Facebook, Amazon, Google, etc. Affiliate marketing offers brands an effective way to tap into larger audiences outside your immediate network.
Viral Marketing for Business Growth
Creating campaigns that go viral is not a matter of luck but more a matter of creating powerful emotional experiences for customers; striking the right emotional chords with viewers that make them identify themselves within that piece of communication and therefore make them want to share it with their social circle. Viral Marketing does require your brand to create stronger bonds with its customers, not necessarily to push their products or services but to deliver value. Delivering value naturally improves engagement and increases the chances of your campaign going viral.
Customer Centricity for Business Growth
Customer Centric Marketing is an approach designed around the customer (i.e. their wants, needs, desires, interests, etc). Its purpose is to build long-term trust and loyalty towards a brand. Successful customer centric marketing requires understanding of WHY your customers need what your company provides? How does your company’s solutions improve certain aspects in the customer’s life? Customer centricity becomes not just a growth catalyst but a powerful competitive differentiator for your business and brand.
Marketing Budgets for Business Growth
Businesses consistently strive to overcome marketing inefficiencies and create sustainable growth. Most of them realize all too well that the traditional way of investing in marketing and marketing budget allocating has to change. This need to change is driven by many factors including customers and their ever-changing behaviors. Customer preferences and biases make sales a lot harder. The objective behind arriving at and implementing a marketing budget model is to help unshackle marketing, enable your business to overcome marketing inefficiencies and create sustainable growth.
Logo Design for Business Growth
People are predominantly visual in nature and therefore logos give businesses the opportunity for people to recognize the brand and differentiate the business from competitors. Brand logos are the first impression for new customers. They communicate a business’s personality, create recognition, boost loyalty and also contribute towards building trust.
Consumer Insights for Business Growth
Consumer Insights are interpretations that businesses use to get an understanding into how and why prospect customers and ideal customers think, feel and act. It is rooted in human beliefs and behaviors that drive their thought process, decision making and action.
Create Strategies for Sustainable Business Growth
Driving any form of business growth is never easy; more so when you want it to be sustainable. It is more than just loading up your product with more features or even offering add-on services. Being able to recognize the true core of the business and where its core competencies lie, requires not only that you look internally but also externally as to where the turnaround opportunities for the business actually are. It sometimes demands restructuring, building a strong balance sheet and most importantly focusing on cash generation.
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