GETTING FROM A 'NO' TO A 'YES' WITH PROSPECTS

8 SIMPLE BUT HIGHLY EFFECTIVE STEPS THAT BUSINESSES CAN DO TO MOVE FROM 'NO' TO 'YES'

 

• Deal (internally) with the Rejection

  You may have spent days or even weeks getting in the front door or maybe even months, nurturing the lead. That’s part of the job. It’s okay that it didn’t happen the way you hoped it would. Pick yourself up, dust yourself off and stand up tall.

• Understand the Context behind the Objection 

  More often than not, customers will tell you half truths. They are not lying to you, just selective about which parts of the truth they wish to reveal to you. Stop trying to sell. Don’t ask “But Why?”. That only leads back to the answer they already gave you. Shift the topic to better understanding the context behind the objection… What has not been revealed. Remember that you are dealing with a person. With Emotions. You need to harness that emotion and add momentum

• Rephrase their Objection

  Rephrasing their objection in a new and positive context where your solution is the saviour to their problem forces them to see a new possibility; to see it from a different angle; in a different light. Make their objection the reason that they should buy your solution

• Deconstruct the Solution

  Sometimes the size of the solution is too much for a customer to bite. Break the solution down into bite-sized chunks. Yes, it might mean that you don’t convert their entire CRM/ ERP solution OR preorder one year supplies of office supplies from your company, but, you bridge the gap and get a smaller piece of the pie; to start with

• Build Momentum

  There are 4 parts to building momentum!

  • Dial up The Pain
    ​Remember your customer is human and all humans feel Pain more intensely than Pleasure. They are designed to get motivated to get out of pain than to go a higher level of the status quo. Dial up the Pain! By showing them how continuing to not have that part of your solution impacts their life or the profitability for their business​

  • Fear of Loss ​
    People will do more to avoid a loss than to get a gain. Maybe offer a limited time discount or a value added service if they buy the deconstructed solution within the next week

  • Keeping up with the Joneses (Social Proof)
    People look to what other people like themselves are doing (social proof/ personal aspirations). Show them how others have benefited from your deconstructed solution

  • Press. Release. Repeat
    Keep reminding them of the Rephrased Objection (Step 3) and Dial up The Pain  (Step 5a) throughout the entire process

• Reduce the Risk

  This does not always have to be about money refunds. Reinforce your commitment to be there: come hell or high water, to ease teething problems; quality assurance; performance guarantee; with 100% authenticity

• Ask for the Sale

  Close the loop by bringing it home. Don’t be shy. Outright ask for the sale!

• Go for Gratitude

  Send them a Thank You note or any other small token of gratitude once the meeting is done/ deal is made. Gratitude goes a long way in building a long term relationship

​

Related Reading: Marketing in a pandemic, Leveraging Sonic Branding, Defining your brand’s Tone of Voice, Conducting Successful New Business Prospecting, Making Marketing Budgets Work, Creating an Effective Growth Strategy, How to use Strategy Maps, Harnessing the PLOT Strategy Framework, Saying “No” and still Winning, Creating a Balanced Marketing Mix, Why Customer Centricity is the Soul of Business, How to Growth Your App Downloads, Artificial Intelligence and the Future of Marketing, 8 Steps to Entrepreneurship, Marketing Tactics 101, Refocusing for Growth, eMail Marketing 101, Brand Imagery and the 5 senses, The Grandeurs of Viral Marketing, Why focusing on Outcome guarantees Success, Marketing Automation in Marketing Today, Why Typography Matters, The Fabulous World of Colours, Consumer Insights for Growth, The 12 Styles of Creative Copywriting, The 9 Startup Killers, How to craft your Brand Positioning Statement, How to Competitively Price Products for Maximum Profit, How to Rebuild Marketing Momentum, UXUI That Just Works, Marketing Tactics for Growth and Success, How to Define Your Brands Archetype, How to Leverage Affiliate Marketing, How to Work with Influences, Marketing Effectivness Report Free Download, How to Find Your Brand’s Name, Unleashing the Power of Experiential Marketing, How to get Personal Branding Right, Maximizing PR Opportunities, Defining a Brands Culture, Business Pivot Strategy, Getting to Yes from a No,  Negotiation Strategies for Business Growth,  How to say 'No' to Customers and still win