Traditional Business Plans have earned their place in business; however they lack the flexibility required for ‘LIVE’ businesses; especially in a competitive and dynamic environment.
A business is like a moving car with a powerful engine. It has different parts doing different things at different speeds with different inputs and outputs all the time. Together these efforts, produce only one output - Progress. The reason is that everything is aligned and in perfect synchrony.
The problem with traditional Business Planning is that it is rigid and often still-born. It fails to take into account that ‘Life Happens’ in the business. More importantly, it fails to ‘Inspire’ & ‘Align’ everyone within the organisation to do their part and work towards a common goal.
What businesses need today are Strategy Maps; a visual summary of what businesses need to do to gain more consumers and improve their financial outlook.
STRATEGY MAPS HELP BUSINESS LEADERSHIP TEAMS TO
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Clearly Visualise Goals (Financial, Consumer, Internal, Development)
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Cleverly Communicate and Engage with the rest of the company
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Demonstrate Successful Achievement of these goals
STRATEGY MAPS HELP BUSINESS EMPLOYEES TO
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Visualise the connections between various ideas within the organisation
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See how ideas could lead to specific & measurable results
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Define a starting point for departments within the organisation
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Visualise their roles and responsibilities towards supporting new directions and growth agendas, training and process changes
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See how their actions fit into the overall fulfillment strategy
Related Reading: Negotiation Strategies, Growth Strategies
Every business is unique; at different life-stages, different goals; different business problems etc. Strategy Mapping will therefore look very different for Companies for Profit Vs. Not for Profit Companies Vs. Public Utilities etc. Hence the order of the 4 main parameters will vary in addition to the 'Cause and Effect' of the Ideas in relation to the 4 main parameters.
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Trigger Worldwide is a Brand Marketing Agency, built specifically for businesses to create Sustainable Growth. Our proprietary tools and process methodologies harness Technology, Creativity & Innovation, leverage Economic Drivers and Consumer Beliefs to help businesses overcome marketing inefficiencies and achieve their Growth Agendas.
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