DEFINE A TONE OF VOICE THAT RESONATES WITH YOUR CONSUMER

A brands Tone of Voice is as unique as a person’s fingerprint or their face. Some tones are pleasant and polite, others pushy and in your face. Some say much by saying little, others say a lot without saying much. Brands are like People; they demonstrate personality traits & characteristics that make them more relatable to consumers. Tone of Voice is an integral part of who brands are, how they express themselves and how consumers connect with them.

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Checklists towards evaluating an effective and unique Tone of Voice 

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• Is your Tone of Voice aligned with your Brand?

• Is your Tone of Voice grounded and Real to the culture of the organisation and it's brand Values

• Is your Messaging Architecture for the brand clearly defined (Word Choices, Sentence Length & Structure, Rhythm, First person / Second person / Third person writing style, Jargon Usage, Obscure,  Buzzwords, Cliches and Contractions)?

• Does your Tone of Voice stem from knowing your audience (their Wants, Needs, Desires, Likes, Dislikes, Vocabulary etc)?

• Is your current Tone of Voice too Serious or uses too much Jargon or too similar to a competitor brand?

• Does your Tone of Voice have a broad framework within which your brand communicates across mediums and consumer touch-points?

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